How to use Blind Mode when the logo is doing the selling
Blind Mode hides the company name during a swipe so the vote is about the page. Use it when recognition would flatter a weak hero, and do not treat it as a customer panel.
Picture Dana, a marketer who has shipped the same logo for six years, sitting in a parked car outside a client's office at 8:10 a.m. She is texting a friend the homepage. The friend replies in under a minute: "Looks like you. I'd crush it." Dana feels the compliment and also distrusts it. The friend would have said something kind about a worse page, because the friend can see the name. The layout never had to earn the vote. Blind Mode is the LandingCrush switch for that problem. It hides the company name during a swipe so the pass or crush lands on the capture, not on the reputation sitting in the corner.
It is a small switch with a narrow job. It does not recruit your buyers. It does not remove the product's look, the words, or a famous color if the color is the brand. It does not turn the feed into a lab. Used on purpose, it tells you whether the first screen still makes sense when the name is out of the way. Used as a slogan ("we only trust blind votes"), it throws away a real kind of preference: some pages win because people are glad to see a company they already respect. Both facts can be true. You have to decide which fact you are trying to learn.
Notice when the logo is doing the work
You do not need Blind Mode for every submission. You need it when the people likely to vote already know the mark, or when your own team cannot look at the page without reading the logo first. The signs are ordinary. Friends approve the page faster than they can explain it. Internal reviewers say "on brand" and cannot repeat the headline. Comments on the detail page mention the company and skip the sentence. A crush rate looks healthy and the hero still fails the test you can run with a thumb over the name: who is this for, and what changes?
If the company is unknown, Blind Mode changes less. There is no reputation to hide. The vote was already about the page. You can still ask for it. Do not expect a different story.
Write down which question you are on. "Does this hero work without our name?" is a Blind Mode question. "Do people who recognize us prefer this page to the old one?" is a question the name is allowed to answer. Mixing them produces a fight in the readout. Half the room cites the blind passes. Half cites the logo crushes. They are describing two different votes. Label the sessions.
Turn it on for the session that is supposed to ignore the name
Blind Mode is a voting control. During a swipe session it hides the company name and keeps the voter on the capture. Voters set it for their session. You cannot flip it on their phones from the creator dashboard. If you want a blind read, ask for it in the note that sends people to /swipe. Say why. "Please turn Blind Mode on. We want to know if the hero explains the product without the logo." That sentence is fair. "Blind Mode proves whether we convert" is not fair, and it is not what the switch does.
Keyboard or pointer, the verdict is the same shape. Right is a crush. Left is a pass. The vote stores the verdict and whether Blind Mode was on. Evaluation style is still roast, rate, or both. Ask for roast if you want a sentence and not only a direction. A blind pass with a sentence about the headline is the note that justifies an edit. A blind pass with no words is a signal that something failed, and you still have to find the line.
Do not coach the answer in the same message. You can explain the switch. You cannot say which variant should win. If you are comparing two of your own pages, send both, name the single difference, and ask people to vote blind. The setup for that difference is in the one-difference worksheet. Blind Mode does not repair a test that changed the headline, the picture, and the button.
Read blind votes next to open votes, not instead of them
When you look at results, separate votes cast with Blind Mode on from votes cast with it off if the product shows you that flag. Talk about them as two readings of related pages. The blind reading asks whether the capture carries the idea. The open reading asks whether the page, name included, earns a crush from people who can see who you are. A founder who only quotes the flattering column is doing public relations. A founder who only quotes the harsh column is ignoring how the page actually appears on your domain, where the logo is visible.
Here is an illustrative reading, not a case study with secret data. A homepage the team likes scores well when the name is visible and draws passes when the name is hidden, with comments that say the headline could belong to any tool in the category. The honest conclusion is narrow. Recognition is carrying the first screen. The words are not doing their own job. The next edit is a clearer buyer and a clearer change, not a bigger logo. You then submit that edit and, if you want, ask for another blind session. You do not conclude that the brand is a liability. The open votes said the opposite.
The reverse reading matters too. Blind votes are kind and open votes are not. People who know the category may be passing a promise they do not believe, while strangers who only see the layout think it is clear. That is a trust problem or an offer problem. Enlarging the type will not fix disbelief. Comments will tell you which, if you asked for roast.
Persona fields, role and company size, are optional and self-reported. A blind vote from someone who marked "founder" is still one participant who chose that label. Do not inflate it into a segment study. The about page is clear that this feedback is not a research engagement and does not guarantee a business result.
Do not hide the name and then argue about the brand
Blind Mode is the wrong tool for a brand review. If the question is whether the wordmark is legible, whether the color is yours, or whether the page feels like the company a customer already pays, show the name. Hiding it and then complaining that the vote ignored the brand is a self-inflicted miss. Pick the question first.
It is also the wrong tool for proof that depends on a recognizable customer. If the first screen is a row of marks, Blind Mode can hide your company and still leave those marks visible, because they are part of the capture. A voter may crush the page because they trust a logo in the row, not because they understood you. Say that when you interpret it. You did not create a world without reputation. You created a swipe where your name was not the label beside the card.
Mobile captures deserve the same honesty. If the logo is the only thing that survives above the fold on a phone, Blind Mode on a desktop crop will not reveal that. Look at the mobile screenshot. The five-second check in how to score a hero works with your thumb over the name. Do that on the phone image before you ask anyone else to vote blind.
Tell the team which column decides the edit
Write one line in the decision note: "The edit will follow the blind comments about ___, and we will keep the logo treatment because open votes did not ask us to change it." Or the reverse, if that is what you saw. The point is to pick a column on purpose. Then change one thing and submit again. A second blind session on a page you also redesigned is not a reading of the logo problem. It is a new page.
Community votes remain a preference record. After you ship the clearer hero to the live site, watch the action you care about in your analytics. Blind Mode will not show up there. Your visitors can see the name. The blind session was a way to find out if the words could stand up without it. If they can, you have a homepage that does not depend on being recognized. If they cannot, you have a homepage that is honest about needing the brand, and you can decide whether that is acceptable for the traffic you buy.
The next time a friend crushes the page in under a minute, will you be able to say whether they were voting on the name?
Common questions
Q: What does Blind Mode hide?
A: It hides the company name during the swipe so the vote is about the capture. It does not remove your offer, your proof, or logos that are inside the screenshot.
Q: Can I force every voter to use it?
A: No. Voters turn it on for their session. Ask for it in the note you send with the swipe link, and say which question the blind vote is meant to answer.
Q: Does a blind crush predict revenue?
A: It records a pass or a crush with the name hidden. It does not measure signups. Use your own analytics after you change the live page.